A few days ago I came across a new, and to me completely unfamiliar, item: the beauty box. Here in Italy, this service began to take hold last year, but the news reached my ear by accident while I was watching tv because of a very famous channel promoting its partnership with one of these box brands. Intrigued, I armed myself with google and hopped in a brand new world.
The phenomenon, as I said, goes by the name of “Beauty Box” as a sort of a chic evolution of the classic freebies that given away by perfumeries: this one works through a low-cost subscription of about € 14 (yeah, you have no excuses this time!) which allows customers to have delivered to their home, monthly, an elegantly packed casket containing a series of mini size (or actual size) samples of beauty products specially selected for them through the forms filled at the time of the enrollment.
I initially thought there was only one company offering this service, Glossy Box, and I thought, woah, but then, through the review of video bloggers on youtube I discovered of a huge variety of websites providing this kind of service service so that my curiosity has risen dramatically and had me land a real culture about this. That’s why I can now feel like telling you what I was able to understand: each beauty box website has a bargain with various cosmetic houses thus creating a vast choice of offers along with the possibility to display a different kind of box to suit every need.